Canon to sponsor IAAF World Athletics Series till 2016

Fujio Mitarai, Chairman and CEO of Canon Inc. and Sergey Bubka, IAAF Vice-President at the Canon Official IAAF Partner signing ceremony in Japan (Canon)Fujio Mitarai, Chairman and CEO of Canon Inc, and Sergey Bubka, IAAF Vice-President at the Canon Official IAAF Partner signing ceremony in Japan/ Photo:Canon

The International Association of Athletics Federations (IAAF) today announced a new global partnership with Canon Inc, who will become an Official IAAF Partner of the IAAF World Athletics Series of competitions for the period 2013-2016.

Canon will sponsor a total of 15 IAAF events including the next two editions of the IAAF World Championships in Moscow in 2013 and in Beijing in 2015.

The partnership between IAAF and Canon reunites the governing body of Athletics with an international corporation that is renowned throughout the world as a top brand for cameras, lenses, video cameras, copiers, multifunction devices, printers, scanners, facsimile machines and projectors.

Canon has indeed a long history and relationship partnering the inaugural World Championships in Helsinki in 1983 and also in 1987 in Rome.

“We are delighted to welcome this blue chip corporation back as an Official IAAF Partner,” said IAAF President Lamine Diack, “and through their products, we are convinced that Canon can help us connect further people with the emotions of the IAAF’s top events and with Athletics in general. The IAAF World Championships is the third largest single sporting event in the world. Each edition gathers more than 2000 athletes from 200 IAAF Member Federations and an accumulated worldwide TV audience of up to 8 Billion viewers.”

“We are proud that the IAAF and the sport of Athletics remain extremely attractive to major corporations. Less than a year ahead of the next IAAF World Championships, Moscow 2013, and before heading to Beijing in 2017, the most important event of our competition programme, now has seven world class Official IAAF Partners – adidas, Canon, Seiko, Sinopec, TDK, Toyota, and VTB.”

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