Samsung extends title sponsorship of Diamond League series

2011 SDL: Brussels Diamond Trophy Winners / Photo: Gladys von der Laage.

The International Association of Athletics Federations (IAAF), which commercialises the title sponsorship rights of the Samsung Diamond League, is delighted to confirm that Samsung have triggered a contractual option to continue as Title Sponsor for the 2012 season.

Samsung, which first signed as the Title Sponsor of the then ‘IAAF Diamond League’ in July 2010 for a two year contract through 2011 with an option for 2012, has gained strong exposure across the 12 markets and 14 meetings of the series, and has enjoyed worldwide exposure thanks to growing TV coverage.

The Samsung Diamond League in 2011 came close to a cumulative total of 290 Million viewers and attracted a rising spectator attendance approaching 400,000 spectators across all 14 meetings.

In addition to its series title sponsorship, Samsung has also directly supported some individual meetings by acquiring local sponsorship packages in Stockholm, Brussels, Lausanne, Monaco and Doha.

Samsung, which has a rich heritage in various global sports marketing activities, has shown a sincere commitment to the sport of Athletics through this sponsorship.

“This is excellent news for the IAAF, the Diamond League meets and of course Samsung,” said IAAF President Lamine Diack.

“For the IAAF’s top invitational series of meetings to continue with a title sponsor such as Samsung, a world leader in consumer electronics, among other product categories, with a history of over 70 years of excellence, reconfirms the attractive benefit of sponsoring Athletics.”

 

 

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