Branded sports personalities at London 2012: ‘Lightning Bolt,’ ‘Mobot’ and America’s missing link

Mo FARAH & Usain Bolt / Photo: LOCOG

The ‘lightning bolt’ and the ‘mobot’ celebratory acts performed by Usain Bolt and Mo Farah respectively in London 2012 could be located in brand theory.

London 2012: Kiprotich shocks Kenyans to claim Uganda's first marathon gold

The men's marathon podium finishers at London 2012 / Photo: Locog

Ugandan Stephen Kiprotich produced one of the biggest shocks of the London 2012 Olympic Games to win the men's marathon on The Mall on Sunday, claiming Uganda's first athletics gold for 40 years.

South Africa: Semenya targets Rio 2016 for Olympic Games glory

Caster Semenya after the 800m final / Photo: Yomi Omogbeja at the Olympic Stadium in London

South African Olympic silver medallist in the women's 800m, Caster Semenya, says she will put all her efforts over the next four years into winning gold at the 2016 Olympic Games in Rio de Janeiro.

London 2012: Rudisha breaks 800m World Record, Amos grabs Botswana's 1st Olympic medal

David Rudisha celebrates after his World Record Run in London / Photo: LOCOG

David Rudisha of Kenya broke his own World record in the 800m clocking 1:40.91 at the Olympic Stadium in London last night in what may go down in history as the finest performance ever at an Olympic Games, with World junior champion, Nijel Amos, taking a first Games silver medal in 1:41.73 for Botswana.

London 2012: South Africa handed 4x400m relay reprieve

Pistorius waits at the change over not aware his colleague has fallen down / Photo: LOCOG

Double amputee Oscar Pistorius's historic Olympic campaign gained a reprieve on Thursday as the South Africa team were given a place in Friday's 4x400m relay final on appeal.

London 2012: Makhloufi nicks Gold for Algeria; Ahoure, Rudisha and others claim final slots

Algeria's Taoufik Makhloufi winning the men's 1500m at London Olympics / Photo: LOCOG

Algeria's Taoufik Makhloufi claims men's 1500m gold medal, Kenya's David Rudisha led other Africans to the men's 800m final with Cote D'Ivoire's Murielle Ahoure is the continent's only participant in the women's 200m Final

Amos keeps Botswana’s Olympic dream alive, advances to Semi-finals

Nijel Amos of Botswana fights it out with Abubaker Kaki of Sudan

London2012 Olympics: Botswanas looks up to Nijel Amos as Amantle Montsho misses podium by 0.03 secs and Izak Makwala misses qualification to semis by 0.06 secs

London 2012: Odumosu smashed National Record for Olympic final spot

Ajoke Odumosu winning the African Championships in Porto-Novo in June 2012 / Photo credit: Yomi Omogbeja

Nigeria's dwindling medal hopes in Athletics gets a boost at the Olympic Stadium on Monday after Ajoke Odumosu overhauled a quality field in the women's 400 metres hurdles to qualify for the final in a new national record of 54.40 secs.

Dibaba demolish Kenyan rivals, Okagbare soars to new heights - London 2012 Day 1

Tirunesh Dibaba (Ethiopia) celebrates after winning the 10,000m women Gold at the London 2012 Olympics / Photo Credit: LOCOG

Tirunesh Dibaba won the much anticipated women's 10,000m and Ethiopia's first gold medal of the London 2012 Olympics Games last night in a stunning fashion whilst Nigeria's Blessing Okagbare stormed to a new PB in the women's 100m round 1.

London 2012: Ghana to wear Saucony gears at the Olympics

The Ghana contingent at the last African Championships in Benin 2012/ Photo by Yomi Omogbeja

The Ghana Athletics Association has received a massive boost ahead of the London Olympic Games following the delivery of a consignment of kits from American sports apparel manufacturer Saucony.

London 2012: South Africa select Semenya to carry flag at Olympics

South Africa - Team SA at the AAC 2010 in Nairobi / Photo by Yomi Omogbeja (All Rights Reserved)

Former world 800 metres champion Caster Semenya has been selected to carry South Africa's flag at the opening ceremony of the London 2012 Olympic Games next weekend.

Mission2London: Anaso Jobodwana (RSA)

South African sprint newcomer Anaso Jobodwana / Photo Credit: Yomi Omogbeja

South African sprint newcomer Anaso Jobodwana will be attending his first Olympic Games in London. It's been a very fast rise to the biggest stage of them all for the teenager. He has surprised a lot of people, not least himself.

WADA President issues pre-Olympic warning to doping athletes

Say No to Doping

The World Anti-Doping Association (WADA) President, John Fahey, warns athletes who are doping to withdraw from their national teams and stay away from the London 2012 Olympic and Paralympic Games.

Oscar's delight at Olympic selection

Shortly after being named in the South Africa's individual men's 400m and 4x400m relay to the London 2012 Olympic Games, Oscar Pistorius, also called the Blade Runner, released a media statement on his website

Three African relay teams qualify for London 2012

SA & Kenya will compete in London, Nigeria misses out / Photo: Yomi Omogbeja

Only three African countries made the cut to run the men’s and women’s 4x100m and 4x400m Relays at the Games of the XXX Olympiad in London this month, the International Associations of Athletics Federations (IAAF) has confirmed.

XXX Olympiad (Olympic Games) Athletics Events, London 2012

The Olympic Games competiton in London 2012 from July 27 - August 12, 2012 with the Athletics Events running from August 3-12.

Nigeria: Local athletes storm Nsukka for AFN/NDDC Golden League

Harry Chukwudike

Nigerian athletes descend on Nsukka for the 2nd AFN/NDDC Golden League 2012, which holds on Saturday April 21 at the University of Nigeria (UNN) Sports Complex, with Olympic qualifications on their mind

Olympic Athletes’ Hub: Connecting Fans and Olympians

The International Olympic Committee (IOC) creates the Olympic Athletes’ Hub to bring fans and Olympians closer together at London 2012

London 2012: South Africa unveil team Ambassadors at 100 days-to-go Olympic launch

SA Athletes / Photo Credit: Wessel OOSTHUIZEN / South African Sports Picture Agency

The South African Sports Confederation and Olympic Committee (SASCOC) today hosted the celebration of the important 100 days-to-go landmark for the much anticipated 2012 Olympics Games in London.

London 2012: Organisers unveil motto, Olympic rings with 100 days to go

Photo Credit: LOCOG / Guardsmen from the Grenadier, Coldstream, Scots and Welsh Guards mark 100 days to go

The London 2012 Organising Committee (LOCOG) unveils the motto for the Games – ‘Inspire a generation’, reflecting the promise made when London won the bid, as part of the celebrations marking 100 days to go to the Olympic Games.


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